What do a startup founder and a job seeker in the tech industry have in common? Branding can make or break success. A strong brand gives startups an edge over their competitors. Similarly, well-crafted personal branding helps job seekers stand out among thousands of other applicants and can provide targeted relevancy to their desired positions.
Your online presence is essential to effective branding, starting with your domain name. Tech domains, such as .TECH, .CODES, .AI, and more, can make it clear that you’re a key player in the tech industry for your target audience. Here are a few tech domain suggestions and how to use them to your advantage:
As one of the most versatile tech domains, .TECH encompasses all sectors of technology, including AI, e-commerce, cybersecurity, gaming, and more. No matter which area you aspire to join, this domain extension is perfect for creating your professional or company website. Many large brands have made the switch to .TECH, such as ces.tech and viacom.tech, which helps clearly communicate the brand’s positioning to website visitors. Registering YourName.tech also has this effect; hiring managers or recruiters that visit your website will know your field of expertise immediately.
If you’re looking at roles related to coding or have a company that focuses heavily on it, consider registering a .CODES domain. Not only is it great for branding yourself as a tech professional, but you can also create fun domain hacks: YourName.codes, YourCompany.codes, YourIdea.codes and more. You can use this domain to showcase your portfolio of coding projects, certifications, or awards. For startups, you can use .CODES to direct to job openings related to coding and programming.
What once started as a ccTLD for the British Indian Ocean Territory has evolved over the past few years into a powerful domain extension commonly found on emerging and established tech startup website domains. .IO, which is often referred to input/output in the tech world, caught on quickly – especially with online tool websites and software -as-a-service (SaaS) businesses. What’s great about .IO is its versatility; it can be used with just about any startup brand in the technology sector without looking or feeling out of place. That, combined with being a short, memorable and modern domain extension makes it perfect to add to your tech domain TLD arsenal.
AI, or artificial intelligence, is an area of computer science that is making strides in technology. You’ve probably noticed AI making its way into your daily life with the invention of digital assistants like Alexa and Siri. As the industry grows, so does the need for new talent and companies with innovative ideas. If you’re looking to break into this niche industry as a startup or employee, .AI is a great choice. A little-known fact about this domain extension is that it’s a country code top-level domain (ccTLD) assigned to Anguilla, a British Overseas Territory in the Eastern Caribbean. However, it does not have any geographic restrictions, meaning anyone around the world can register .AI.
.DEV is the perfect domain for developers to showcase things they’ve built, such as websites, games, tools, programs, and more. Developers looking for their next career move can showcase their portfolio of projects, share industry insights, and make connections in the industry with a portfolio website using YourName.dev. Companies can also use .DEV to highlight their developer-focused tools, which brands like Slack and GitHub are doing: slack.dev provides resources for developers to build on Slack, and github.dev links to the company’s open-source personal website generator.
Engineers are an essential part of all sectors of technology. Without engineers, many of the tech products and programs we use daily would not exist. If you’re looking to advance your career in engineering, .ENGINEER is an excellent choice for creating your professional website. Hiring managers and recruiters will know your area of expertise immediately when they visit your site. Companies and startups can use a .ENGINEER domain to redirect to their career page, highlight resources for engineers, or provide a space for engineers to discuss the industry and share ideas.
For businesses, tech domains like these help you to establish your brand immediately, especially if your name isn’t explicitly tech-related. For individuals, choosing a tech domain helps align your brand with the tech industry. As alternatives to .COM or .NET domains, these domain extensions won’t affect your search engine rankings. Additionally, you are also more likely to find your desired name available due to these TLDs being less competitive compared to highly saturated TLDs like .COM and .NET.
Why create a website?
Online job applications often allow you to list a personal website, and most people put their LinkedIn or Angel.co profile. However, most of the information they find there is already on your resume, adding little value to your application. By creating a custom professional website, you have full control over the content, design, and domain name. Without the restrictions of a resume, you can showcase your skills using other forms of media such as photos and videos, as well as provide more in-depth information about your qualifications.
For companies of any size, a website is crucial to successful marketing. It’s where customers go to learn more about products and services, find contact information, and to decide whether to choose you or your competitor. It’s essential to have a strong brand identity, starting with your domain name.
Dynadot has all the resources you need to get your website started, whether you’re starting a company or looking for your next career move. When you register any of these tech domains, you get free privacy, a free one-page website, free DNS settings, and more. Plus, our world-class customer service team is just a phone call or chat away if you need assistance. Establish your online presence as a tech professional with Dynadot!