If you spend any amount of time on the Internet, you may have noticed that spelling and grammar mistakes run rampant. In fact, a school in Brazil used this to their advantage to teach students proper English by challenging them to play grammar cop to their favorite celebrities on Twitter. I think this is a great idea and more schools should do this. Maybe it will even get people to start using better spelling, grammar, and punctuation online! Personally, I still try to use proper spelling (no u, it's you), punctuation (commas save lives people, "let's eat grandma" needs a comma otherwise you're a cannibal!), and even capitalization (I not i, seriously this is a pet peeve of mine) as much as possible even on Twitter and when I text.
Although I think everyone should always strive to do this in all of their writing, there is one place where it is especially important - your domain name. Now, you can't use punctuation or capitalization, so don't worry about that, but proper spelling is very important. When it comes to domains, you want to register something that is short, memorable, and easy to spell. This doesn't necessarily mean it's spelled correctly - flickr is a good example of this - but it does mean that you should pay attention and make sure you're registering the right spelling that you want before hitting submit.
If you do want to go with a unique spelling, you should consider how this will affect your customer's ability to find your website. Is your unique spelling too complicated for customers to remember? You don't want to be losing out on tons of traffic going to the correctly spelled version of your domain name. Even if your domain isn't spelled wrong, you should also consider how customers might spell it wrong and potentially register your domain name in those possible spellings. For example, we also own dinadot.com and even dinodot.com.
No matter what type of spelling you decide is best for your domain, again make sure it is the right spelling that you want before hitting submit. We have had customers who have contacted us after placing their order only to realize they registered jerrysrestarant.com instead of jerrysrestaurant.com. This is an easy mistake to make as we have all gotten used to autocorrect helping us along. Plus, if you've typed in several domain options, you may just not have noticed that one letter that's missing. And I'm sure many of you have seen a paragraph of words where only the first and last letter are in the correct place, yet most of us can still read the whole paragraph with minimal effort:
fi yuo cna raed tihs, yuo hvae a sgtrane mnid too. Cna yuo raed tihs? Olny 55 plepoe out of 100 can.
All I'm saying is when it comes to registering your domain, double and even triple check your spelling before submitting your order. Get a second set of eyes to look at it, copy and paste it into Google (you may need to add in the spaces), or even go old school and use a dictionary to check your spelling. Although we do offer domain grace deletion for several of our domain extensions, this is not something you should count on to "return" your domain due to a spelling error. In many cases, there will be a fee, plus there is no guarantee you'll be able to grace delete the domain since it is limited.