What are the launch phases of a new TLD?
There are several launch phases that occur before a new top-level domain (nTLD) officially launches and is available to the public for registration. The phases depend on the central registry that is launching the TLD, but typically they include:
- Sunrise period: This period allows trademark holders the opportunity to secure their trademark on the new TLD.
- Landrush period: This period typically offers registrations at a premium price or to a special group (also usually at a premium price).
- Early Access period: This is a special period usually available right before a new TLD officially launches. Typically, prices are premium, but they get lower each day of the period.
- General Availability (GA): Once a new TLD is GA, it has officially launches and is available to the public for registration.
Please note that some new TLD offer pre-orders before their GA launch. Pre-orders simply allow the registrant to try and register the domain they want right when GA starts.