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5 tips to help you discover profitable domains

5 Tips for Discovering Profitable Domains

Brett McKay
Sep 29, 2023 • 7 min read

When it comes to investing in domain names, there are many nuances and steps involved in becoming both knowledgeable in the space and making the right investing decisions. While every step has its importance, it's undeniable that finding the right domains for your investing strategies is often a challenging task. In this article, we’ll be providing five general tips that can help make the discovery process to find profitable domains a bit easier.


Tip 1: Define your niche.

Having grand ambitions about how you’d like to earn tens of thousands of dollars from your domain investments is never a bad thing, but to succeed you’ll need a combination of time, strategy, and some luck. One of the most important steps is finding the right domains for your portfolio. This usually involves taking a step back and assessing what kind of domains fit you and your knowledge base.

Utilizing your preexisting knowledge during the discovery phase for domain research can be key to finding profitable domains. This knowledge can extend to your own specialized experience or background in a certain industry, topic, or trend that's perhaps rare, technical, or extremely niche. This can provide immense benefits when it comes to simply finding or knowing what domains may be valuable that others may overlook.

For example, let’s say in your past job experience you became extremely familiar with home appliances, and you have intimate knowledge about the various components of dishwashers. If there was a rarer component that is occasionally sought after, you could research available domain ideas based on that part, acquire domains tied to that, and apply an investing strategy to those domains. This could include developing content on them to build an audience/authority for the domain, potentially becoming a reseller of that part while utilizing those domains, or even trying to sell the domain to manufacturers of that part. While this example is quite specific, the opportunity to extend the concept to your own interests can be fruitful if you brainstorm and plan accordingly.


Tip 2: Familiarize yourself with the tools available.

Another important component of domain discovery is just being aware of tools at your disposal. Each tool in your arsenal can help bring you steps closer to making informed investment decisions, as research and knowledge helps when trying to uncover investment targets. Below is a short list to help understand what tools can be helpful.

Domain Aftermarkets
The bread-and-butter of strong domain acquisition opportunities. Domain aftermarkets provide investors and business owners with typically out-of-reach domains that may already have attached value to them. With so many variations of domain listings found on aftermarkets, they can place valuable acquisition opportunities within reach. Just be aware that domains on aftermarkets often have a higher price tag attached to them. At the least, they can be used to monitor the domain market to become familiar with spotting opportunities.

Domain Suggestion Tools
Coming up with domain ideas may be second nature to some, but it's easy to hit roadblocks when you realize your domain of interest is already taken. Domain suggestion tools help expand the brainstorming process, offering new ideas based on any of your initial ideas. The ability to output a large variety of suggestions can be a great way to both find opportunities and get you at least thinking of a specific domain idea from multiple angles. There are even AI search tools available that help come up with ideas that you may have not thought of.

Domain Watchlists
Monitoring domains and finding the right time to strike can be important for both uncovering profitable domains and ensuring you're at the right place during the right time. Domain watchlists let you follow the domain status of any domain, whether that’s a domain that’s expiring, a domain up for auction, or even a domain in your account. Keeping tabs on domains of interest can eventually reward you with great domains, and is a good habit to get into while researching domains.

Trend Discover Tools
Relevancy can play a huge role in investing, both for domains and other types of investments. Catching on to a new trend when it’s only just starting to gain momentum can pay off massively if you catch them early enough. Tools such as Google Trends or other trend/news-driven analytics can provide insight into what the next big thing could be, providing a target to potentially invest into. They won’t all be winning ideas, but they can be the gateway to useful discoveries.


Tip 3: Tap into various TLDs.

There are now thousands of domain extensions available for businesses and brands to represent themselves online, which means there are even more investment opportunities! With there being such a high number of top-level domains, it’s easy to dismiss many as fads or even too niche for mainstream traction. While chances for profit with some extensions can be low, there are still many that have been rising in popularity, especially with amazing .COM domains becoming rarer to find available.

When it comes to profitable domains in other TLDs, it’s key to consider what those extensions specialize in and lean into that. For example, .XYZ is becoming more frequently associated with innovation and technology trends, which can provide direction on the types of domains to acquire with it. If you register the right domain and TLD combination, you may have a strong long term investment that can pay off if you've made the right prediction.

Expanding your horizons is never a bad thing, and atleast keeping an open mind if you're averse to trying other TLDs can be beneficial.


Tip 4: Monitor the market.

While domain aftermarkets were already mentioned, the importance of properly monitoring the domain market cannot be understated. With there being so many locations to acquire great domains from aftermarket services, it’s not uncommon to have great domains slip by unnoticed. Combined with the sheer number of domains that enter and leave these secondary markets, it can be difficult to keep track. 

To successfully monitor aftermarkets, a good first step is establishing which marketplaces you understand and are interested in frequently visiting. This could include selecting ones that have a strong variety of listing types (for example, expired auctions, user marketplaces, and backorders), good TLD diversity, active user bases, and even considering where your existing domains reside (to help with easier domain management after acquisition). From there, you can create your own system to track domains, using specific filters to find ones you’re interested in. If you're interested in using our aftermarket, you can even use our domain tracker tool under ‘Domain Monitoring’ in our user control panel, which allows you track domains that appear in our aftermarket based specific criteria you outline.


Tip 5: Make connections that matter.

Just because you’re searching for something intrinsically attached to the internet doesn’t mean you’re required to only rely on digital tools for great domain opportunities. The domain investing community is quite niche, but tapping into it can help foster future opportunities that can assist you with the discovery phase of investing all by itself.

Within the domain investing industry, there are tons of resources available to make these connections that can become fruitful in the long term. Domain investors can be quite active on social media such as Twitter, providing the chance to join in on on-going discussions and become familiar with some of the individuals in the space. In a similar fashion, joining online forums such as Namepros is a smart decision, as it’ll provide opportunities to engage with investors, help improve your knowledge within the space, and allow you to communicate with other sellers (which can provide a direct connection to profitable domains not even on the market).

Beyond this, going to industry events such as Namescon can create even stronger connections that matter. Many of the larger players in the domain space attend, letting you start conversations that may lead to new domain acquisition opportunities. You’ll even be able to learn more about investing trend by going to the in-person educational sessions where you can hone your knowledge to help come up with great ideas.


Bonus Tip: Define how to be profitable.

Obviously, acquisition of strong domains is only part of the equation - you'll need to figure out how to earn through a strategy that works for you. The approach you take is often determined by many factors, such as time availability, the industry the domain may fall into, your connections, how you promote your domains, and the domain name itself. Consider what routes you want to take to earn a potential profit, as there are many tactics that can be used.


Finding the right domains for an investing portfolio is challenging. It’s time consuming, research-oriented and requires knowledge of the domain industry along with the tools available. But it can be very rewarding when the stars align and valuable domains are secure in your portfolio. To make the process easier, try to keep some of these tips in mind so you can help increase your chances of success, and ultimately register profitable domains.

Brett McKay
Marketing Associate

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