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A Guide to Choosing a Domain Extension for Your New Business

Swati Maheshwari
Apr 23, 2018
Starting a new business involves choosing the right domain name. It opens a huge opportunity to communicate who you are and what you do. The reason why a domain name is seen as an ‘internet identity’ is because each one is unique, and it offers the possibility to get creative.

Business owners often do not brainstorm enough in choosing the right name, which is a major loss. Your name can be as creative/meaningful/contextual as you want it to be, so it makes sense to invest time and effort in selecting the right web address.

Why pick a new domain extension?
Think of a website address. Chances are, the one that you are looking for is either already taken or burning a hole in your pocket. In a situation like this, do the different. There is a plethora of options available when it comes to picking a domain extension. You can look for one that adds value to your business, defines who you are and, most importantly, sounds incredibly cool.

What are the benefits of new domain extensions?
Dallas based SEO expert Bill Hartzer says that Google gives the same weight to two newly registered domain names in terms of search engine rankings. Now, if no other search engine ranking factors are applied to a domain name, both stand a good chance to rank in the search results. In that case, why not pick an interesting name that suits your brand's personality.

Using a domain extension that is relevant to your industry and what you do makes it attractive, credible and unique. A name that describes your competency stands the chance to convert a ‘view’ to a ‘click’ as it will grab eyeballs and curiosity in the search result.

Which are some of the new domain extensions suitable for new businesses?
Now that you know how unique you can get with domain names, let's understand how to choose one based on the business type:

1. Get techy with .TECH

If your business is in the technology space, there’s no better domain extension for you than .TECH. It is intuitive, descriptive and memorable, which makes it a fantastic choice when it comes to selecting an online identity for your technology startup or business. For example,

  • JamieTalks.tech

  • MomAndBaby.tech

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2. Give Your Products a .STORE

If you want to establish your new retail or eCommerce business, .STORE is for you. The beauty of .STORE is that it immediately resonates with the customers. Whether you have a physical store or an online storefront, you can find a .STORE domain name that fits your requirement perfectly. Here are thought starter for your .STORE domain:

  • OnlineOrganic.store

  • NewOrleansFood.store

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3. Bring it .ONLINE

Universal domain extensions such as .ONLINE offer an enormous opportunity to add spontaneity to your brand identity. The keyword ‘online’ is a suitable suffix to all kinds of businesses and web searches, which makes .ONLINE a versatile domain extension. Here are some suggestions on how you can use it:

  • DrawCartoons.Online

  • LondonBakers.online

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4. Have some .FUN

Aren’t we always looking for something fun? From travel to entertainment, from food to shopping, everything’s gotta be fun! A .FUN domain extension thus acts as a crowd-puller for your business. Since the word itself is quite appealing, .FUN adds an inherent affinity to the business. Here are some thought starters:

  • SeaSnorkeling.fun

  • FamilyParty.fun

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5. Get some .SPACE

If your business is an epitome of boundless creativity and infinite imagination, then .SPACE is an excellent choice. Be it an art school or a co-working space, a designing service or a real estate agency, .SPACE offers fabulous options to build your brand. For example:

  • YourTranquility.Space

  • BuyYour.space

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6. Get Professional with .PW

When you want the world to see you as a skillful, qualified professional, .PW (Professional Web) is a brilliant option.When you want the world to see you as a skillful, qualified professional, .PW (Professional Web) is a brilliant option. It is a domain extension that defines your competence and industry experience. Here are some ways in which you can use it:

  • LegalAdvisory.pw

  • CreativeDesigns.pw

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7. Express with a .PRESS

If you are a journalist or a news media professional, .PRESS is the domain extension you want. It’s an amazing choice for you to build your news website, work portfolio or a blog that offers an objective analysis of latest press stories. It’s also the most apt domain extension for businesses that provide solutions for press and media. A couple of ways in which you can use a .PRESS domain are:

  • EveryNews.press

  • DailyPolitics.press

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8. Stay in the line of .SITE

.SITE is a fantastic domain extension for small businesses looking for exact match domain name that is short and catchy. Even Google offers a BUSINESSNAME.business.site subdomain to every small business that signs up on Google My Business. Here are some ways in which you can use it for your business:

  • JacobTyres.site

  • EnrichSalon.site

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9. It all starts with a .WEBSITE

.WEBSITE is a superb option for you to find your choice of domain name. As a word, ‘website’ is intuitive and well understood by everyone. Building a website on .WEBSITE could just be the thing you need to stand out in the crowd. Here are some thought starters for you:

  • UpperCrust.website

  • RefreshSpa.website

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So, go ahead, and get cracking at a cool domain extension for your business.

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Guest Post by Swati Maheshwari, Content Marketing Manager, Radix

Swati Maheshwari leads Content Marketing at Radix, the registry behind some of the most successful new domain extensions such as .TECH, .STORE , .ONLINE , .SPACE, .PRESS, .SITE, .WEBSITE, .FUN and .HOST. Connect with her on Twitter and LinkedIn.

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