Find your true name with TrueName™ domains

Oct 26, 2020

Your new business name is brilliant. After weeks of brainstorming you’ve landed on a name you love. You’ve done a trademark search—all clear! And with your new business license in hand, you’re ready to put yourself out there. Time to create your website and officially launch your business.

But first, your domain name. You go to register your business name and…it’s already taken. Ugh, okay. How about your-business-name but with hyphens? Or your-business-name-city-industry? Now it’s sooo long and ugly.

Yes, your domain matters. A lot.

This is not good. You know that people form their first impression of your brand online, especially now. And your domain is an important part of that first impression. So you keep trying new combinations, each one more complicated—and more desperate—than the last.

I should have thought of this before I got attached to that name, you admonish yourself. Should you start from scratch with a new business name?

Before you slam your laptop shut and pour yourself a big glass of wine, you should know that you have another option. In fact, it’s an option you should have started with in the first place.

Don’t despair. There’s a simple solution.

Good news: You’re not as stuck as you think you are. It’s just a matter of choosing another domain extension (the letters that come after the “dot” in a URL). Instead of defaulting to .com, .net, .biz, or .org, get creative and find a domain that’s uniquely you by using real words on both the left and the right side of the dot. Yes, you can do that. And that’s where TrueName domains come in.

Many of the savviest businesses are embracing TrueName domains, and we’re seeing upward trends of ever-growing adoption. Recently trending TrueName extensions include .boutique, .fitness, .finance, .delivery, and .live, to name a few. You may not have realized these were even an option, but with 240+ extensions to choose from, there’s a TrueName for every idea, community, or business out there.

Instead of you could use Or instead of you could use Check out the TrueName domains site to see dozens of categories from business to fashion to travel to get the creative gears turning.

Once you find the domain extension that authentically represents your idea, register your new domain at Dynadot. Bonus: when you see the TrueName icon in Dynadot search, that means you also get an added layer of security to help protect you from phishing attacks - all built in to your seo-friendly and memorable domain name.

See? Don’t you feel better?

Congratulations! Not only does your new domain name truly represent your business and help you stand out across the web, it makes it easy for customers to know exactly what you do. It’s the creative foundation for a robust online presence—and the perfect home for that website you’re finally ready to build.

This guest post was contributed by TrueName. TrueName aims to connect the creators of the world with authentic domain names that bring ideas to life online.