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Brand Your Tech Business Right with A .Tech Domain
Rebecca Scott
Jul 15, 2022 • 8 min read

If you’ve spent the last few pandemic-ridden years learning or honing new technical skills through an online course on coding or coming up with new hacks to succeed in your favorite video game, you’re not alone. And if you’ve fantasized about turning those skills into an online venture, you’re still not alone. 

One of the first things you will need when establishing your presence in the burgeoning and passionate tech community is the right branding for your venture. And starting at the very grassroots, i.e. with your domain name, is your best bet. This is one of the most important decisions you will make, as your domain name is what will draw people to your website. 

A smart way to achieve that is to secure a domain name on a relevant domain extension. Among domain extensions for tech, the most ideal is .Tech. 

It is widely recognized and can apply to a range of tech-related projects. Here’s everything you need to know about the benefits of securing a .Tech domain name.
 

1. Tech domains are available

Every day, thousands of domain names are being registered all over the world, leading to an overcrowding of the internet namespace. Traditional domain extensions have been around for decades. If you have attempted to register a domain name using these extensions, you’re likely aware of how hard it is to get your preferred name without a compromise.  More often than not, companyname.com or companyname.net have already been taken. 

It is better to look for options using alternative domain extensions that are relevant rather than modifying your company name. For instance, a domain name like companyname.tech will not only be available, but it will also allow you to acquire a highly brandable and meaningful domain name for your tech venture. 
 

2. Tech is versatile

Today, technology permeates all aspects of our lives, so it is only fitting that your domain name, which is the cornerstone of your online brand, reflects that versatility. A .Tech domain bodes well for your tech startup branding, whether you’re a business selling products like gadgets or SaaS (software as a service), a freelancer providing creative tech services such as app-building or website designing, or a tech enthusiast with a blog. You can be in the medical, auto, art, food, or any other industry. If your core is tech, the .Tech domain is right for you.

Tomorrow, as your business grows and diversifies, your .Tech domain will still stand the test of time. Not only is it versatile, but it is also a universally understood term.
 

3. Tech is relevant

New businesses often struggle to find a short, unique and meaningful domain name because millions of domain names exist on the internet. Fortunately for tech entrepreneurs and enthusiasts, the field has its own domain extension: .Tech. 

With a .Tech domain, you are clearly highlighting that technology is your business. Think about it, while a .Com is as generic as generic gets, a .Tech tells the world exactly what your core business is. 

All you need to do is prefix .Tech with your business name. and instead of spending thousands of dollars on a generic domain extension, you could get a brandable .Tech domain that’s short, relevant, and catchy at a standard price.
 

4. Tech’s relevance, in turn,  helps boost SEO

Do new domain extensions really match up to their old counterparts? In 2015, Google clearly stated that it treats new and old TLDs just the same, putting the skepticism around them to rest. Moreover, the keywords in a domain name do not have a part to play in a page’s search engine results page (SERP) rankings. 

How, then, does a .Tech domain help improve your website’s performance? While one can argue that it doesn’t add value to a domain name as a keyword, other factors determine a website’s SERP performance. A major one among them is the relevance of the traffic the website is attracting and how much time visitors are spending on it. 

As a tech company trying to attract customers with an intent to purchase, or a tech blog trying to attract tech enthusiasts who will consume and interact with your content, a .Tech domain can be highly valuable. It lets people know exactly what you have to offer and drives relevant traffic to your website, boosting your credibility in the eyes of search engines. Thus, it is among the best domain extensions for SEO for all things tech.

Who can use the .Tech domain?

Anyone with tech-related interests can build a meaningful and traffic-generating domain name on .Tech. Here are some ventures for which the .Tech domain extension is perfect.
 

1. Startups

A snappy .Tech domain is perfect for a tech startup branding. With it, promising startups can set themselves apart from others in the field and show that they are passionate, digitally savvy, and brimming with new ideas.
 

2. Tech businesses

Businesses with multiple interests can use a .Tech domain to distinguish their tech interests from the rest of their fields. A .Tech domain specifically created to highlight a well-established company’s tech venture shows its commitment and ability to keep up with the times. 
 

3. Tech content creators

Whether you’re an influencer, a tech educator, or a tech news company, you can build a memorable brand for yourself and attract the right consumers for your content with a .Tech domain.
 

4. Tech Events

Tech events of all scales and nature, from large global exhibitions to college festivals, can get the right online branding with a .Tech domain.

Now that we’ve seen how versatile the .Tech TLD is, let’s look at some cutting-edge entities and their .Tech domains.
 

Brands making a mark with a .Tech domain

1. Century.tech

Founded by barrister and entrepreneur Priya Lakhani, Century seeks to combine science, technology, and pedagogical techniques to facilitate higher levels of learning in schools and colleges. It comprises a team of expert teachers, neuroscientists, and technologists who create tools that improve student engagement and understanding and provide an array of time-saving resources to educators. 

2. Weshape.tech

We Shape Tech is a community led by Swiss women tech entrepreneurs that provides growth and networking opportunities to help women shatter the glass ceiling in the tech and innovation industry. It conducts regular meetups to facilitate the transfer of knowledge, generate social awareness, and emphasize the importance of diversity in the field of technology.

3. Shadow.tech

Shadow is a cloud-based program that grants subscribers access to a powerful, hi-tech Windows PC from any device. It allows you to run all your Windows software remotely, add on your favorite gear such as specialized keyboards, headsets, and game controllers and enjoy high-resolution streaming quality.
 

In conclusion

A .Tech domain is a great opportunity to get the right tech branding and flaunt your expertise and passion for all things tech. Register your .Tech domain name now before it, too, gets taken. 

 

AUTHOR
Rebecca Scott
Rebecca is a Sr. Content Marketing Specialist at Radix Web Services. A marketing enthusiast, she describes her role as one part creative explorer and one part strategic alchemist. Her contributions feature in publications related to social media and online marketing.

Comments (1)
Jul 22, 2022 10:26am
ok nice