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Parking a domain (otherwise known as domain parking) is a strategy used to hold onto a domain name while not using it for typical email or website services. This often means having a domain name point to a placeholder web page which tells visitors that this domain has already been taken.

Uses of Domain Parking

1. Placeholder Page
Most people use domain parking to provide a temporary page for visitors to see while they decide what to do with their domain. It is common to use domain parking for ‘coming soon’ or ‘in development’ pages to hold the domain while a website is under development. It also used to simply have a page while the owner holds onto their domain name. For-sale landing pages are also a form of parking a domain, which lets visitors know the domain is for sale.

2. Monetization
Domain parking is also sometimes used as a monetization strategy by domain investors to earn money on popular domain names. These investors rely on a combination of type-in traffic going to the domain and on-page advertising on the parked domain to make money, typically through the pay-per-click advertising model. There are a variety of tactics used to earn money while utilizing domain parking.

If you are interested in domain parking, Dynadot provides this service free of charge when you register or transfer a domain name to us. Setting it up is as easy as changing your DNS setting. You can also list your domain name for sale using our for-sale landing page to attract prospects if you’re looking to sell your domain.