Internationalized domain names (IDNs) are domain names that either:
- are written in languages/scripts using Latin letters with diacritics (accents marks such as é or ü) or
- do not use the Latin alphabet at all
IDNs allow native speakers of non-Latin based scripts to access the Internet in their own language. Since Internet usage is rising around the world and the world is full of many different languages and scripts (Chinese being the most spoken language!), IDNs offer a great way to connect with your target market no matter what they speak!