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10 SEO Essentials Every Business Owner Should Know And Implement

Eshan Pancholi
Mar 23, 2021

In today's digital-driven world, ranking on the first page of search engine results is paramount for every business. While most marketers and business owners resort to sponsorships or paid clicks, SEO remains one of the best ways to build a solid and sustainable presence online.


What Is SEO?


SEO, Search Engine Optimisation, is a practice that helps increase the quality and quantity of website traffic on search engine result pages like Google.


How Does SEO Work?


Search engines like Google and Bing serve as vast repositories of information and content. These search engine platforms store copies of web pages and keywords about every website. Every search query results in the answers based on a website's keywords and authenticity of content and backlinks.


SEO-friendly parameters act as signals for search engines to show your website as the answer to a particular query. If your website's SEO is strong, it will rank on the top of the search result page. To do so, you need to align your content based on Google's Algorithm.


How Does Google Tell If The Content Is Relevant Or Not?


While Google's mysterious Algorithm is a case that Mr. Holmes would love to crack, here are a few common attributes you can use to make your website rank high Google:


1. Being keyword rich.

2. High-quality and relevant content.

3. Backlinks from relevant websites.


Now that we are clear about what SEO is and how it works. Let's dive into its essentials and how they can help your business to grow online.


SEO Essentials Every Business Owner Should Know:


1. Keep Your URL Simple


Between www.marketing.cyou/SEO and www.marketing.cyou/hdnwo0133j03/ which one is easy to read and remember?


If your URL looks anything like the latter example, not only will it make it difficult for your users to understand and remember it, but, also confuse search engines.



Simplicity can go a long way. Therefore, it is crucial to use simple, readable, and rememberable URLs that quickly tell your audience about your website's content. Avoid adding unnecessary numbers or special characters in your URLs that make it look chaotic.


A great way to pick a contextual and memorable URL is to look for options on new domain extensions like .cyou. With a new domain extension like .cyou you can register a clean, keyword-rich domain name relatively inexpensively.


2. Know Your Audience And Industry


Before planning your SEO strategy, it is necessary to understand your audience and your industry. Doing this will help pick a relevant marketing platform for your business and identify the kind of content your audience finds engaging.


Find answers to questions such as:


  • Who is your audience?

  • Who are your competitors?

  • What SEO strategy do your competitors use?

  • What is your audience expecting from your business?

  • What platforms is your audience most actively using?

It will help you plan and put forth your strategy effectively.


3. On-page And Off-page Optimization


Now that we are clear about the basics let us move on to the technical part of SEO: On-page and Off-page optimization.


On-page Optimization: As the name suggests, on-page optimization is a technique implemented within a website to draw search engine's attention and improve the website's ranking on them. For instance, optimizing the content with relevant keywords and using meta tags and descriptions are on-page optimization techniques.


Off-page Optimization: All the steps taken outside of the website to improve its search rankings is called off-page optimization. Primary examples of off-page optimizations are link building and guest blogging. Link building is when other company's websites link back to your company's website. And guest blogging is when you write content published on another website or ask other companies or thought-leaders/authors to post content on their blog.


4. Content Quality


The phrase 'Content is King' is used and abused a million times, and yet it is as significant today as it was before.


Earlier, people used to publish content without doing much research, and yet it is used to rank on search engine pages. It was not until Google changed its Algorithm that businesses started to take content published on their websites more seriously.


You must think that keywords are the only way your content can rank on search engine result pages. Well, it is partially true, but not entirely.


If your audience dislikes your content, then all that effort you put into keyword research goes down the drain. Therefore, you need to work towards providing your audience with quality content.


Quality content helps you generate backlinks. One of the best SEO strategies is to get backlinks from high-authoritative websites that will allow your website to rank and come into the limelight. Starting a blog or creating an in-depth FAQ section will help your website rank for relevant long-tail keywords.


5. Black Hat SEO


In simple terms, black hat SEO refers to unacceptable means to increase a website's search rankings on search engine result pages. The term black hat came from Western movies to differentiate villains from heroes. Black Hat SEO is a risky strategy because if you get caught, which is highly possible, your website will be taken down by Google or other search engines.


Some black hat tricks are as follows:


  • Keyword Stuffing, which refers to using as many SEO keywords as possible.

  • Duplicating content, which means plagiarising content from another website.

  • Click baiting, using fake headlines to grab attention.

  • Using irrelevant keywords.

  • Buying backlinks, which means paying a webmaster to add a backlink to your website.

6. White Hat SEO


As opposed to Black Hat SEO, White Hat SEO follows the rules and guidelines set by Google for websites wanting to improve their rankings.


It does all that a hero would do to get the job done in an ethical and approved manner. Which includes:


  • Creating high-quality and original content.

  • Building easy and logical website navigation.

  • Improving the loading speed of your website.

  • Providing users with a quality experience.

White Hat SEO is a practice that will make your business grow and add value to it in the long-run in the most ethical manner.


7. Social Media SEO


You can not overlook the power social media holds in bringing organic traffic to your website. Using social media smartly can improve your ranking on search engine result pages. For that, you need to build a solid social media presence for your brand and promote your website's content on various social media platforms consistently.


Contrary to popular belief, social media does not directly contribute to your search engine rankings. This is because Google's Algorithm doesn't see the links you share on various platforms such as Twitter, LinkedIn, or Facebook.


Although, indirectly, social media holds considerable power in taking your business to the next level. It enables the right audience to connect with you and build authority for your brand.


8. Google Analytics


Google Analytics is a powerful tool that can help you track helpful information related to your website's traffic. You can use Google Analytics to study the data to plan your SEO strategy accordingly. That includes monitoring your keywords, website referrals, and a lot more.


If you plan on building an SEO campaign, you will need Google Analytics to track its result and performance.


9. Mobile Optimization


Did you know mobile phones account for 70% of internet traffic, and as of 2019, 4 billion people are unique mobile internet users? This data itself conveys why having a mobile version of your website is extremely important.


Another reason why mobile optimization is necessary is that Google now ranks a website taking into consideration whether a mobile version of it exists or not.


To create a responsive website that operates perfectly on tablets, smartphones, or any other smart device, you need to hire a web designer who can make your website compatible and work smoothly across all devices and screen sizes.


10. Long-term SEO


SEO is no magic wand that will instantly make your website rank on search engine result pages with a swoosh. You cannot expect instant results. Even the highly optimized SEO websites take at least four to six months to start showing results.


Here consistency is the key. With consistent SEO campaigns and practices, you will reach your desired goals. Even after you rank on search engine result pages, you need to continue building a strong SEO strategy. It will help you to get ahead of your competitors.


SEO is a continuous process where you learn and evolve every time and step further towards reaching your goals.


Conclusion


Today, SEO is an important marketing tool for building a strong online presence. However, SEO is a highly complex process with tons of elements under it. The 10 SEO essentials mentioned above will help you take the first step towards building a strong and powerful SEO strategy.


SEO will help you rank on search engine results pages and make your brand recognized by potential customers and always stay on par with your competitors.






About The Author


Eshan is a Senior Marketing Specialist at ShortDot, the registry behind some of the most successful new domain extensions, including .icu, .bond, and .cyou. You can connect with him on LinkedIn.


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