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Your startup needs a .TECH domain and here’s why!

Swati Maheshwari
Jun 8, 2018
The success of your business can hinge on your domain name. Your domain is both your virtual real estate and your calling card on which you build your business. It’s closely connected to most of your online communication (website, emails, digital marketing, etc).

Fortunately, with the evolution of the Internet a lot of new domain extensions have come into play. These domain extensions can firmly establish the industry you operate in. For example:

  • An eCommerce or retail store can choose .STORE

  • A journalist or publication can choose .PRESS

  • A personal website or blog can choose .SITE or .ONLINE

  • A technology startup can choose .TECH

In this article, we will explore 5 solid reasons why your tech startup should be on a .TECH extension:

1) Drop the old, adopt the new

Over the last few years, the Internet namespace has evolved in many ways. While earlier there were only a few domain extensions such as .com, .org, .net, etc, today there are over a thousand new domain extensions such as .TECH, .STORE, .ONLINE, etc. These new domain extensions offer a massive opportunity to new businesses to find domain names that are short and intuitive. This is especially instrumental for tech startups that are building the future with their innovation. To have an online identity that portrays their innovation quotient is crucial for their branding and positioning success.

So, if you have an innovation backed tech startup, choose an impressive domain name such as shadow.tech instead of techshadowz-future.com

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2) Build a strong connect with the technology community

A perfect combination of innovation and intrigue, .TECH will give you an edge over your competitors. Compare www.viacom.com and www.viacom.tech. While the former is Viacom’s primary website, they chose a .TECH domain for their technology focused portal. It helps the brand easily resonate with the global tech community and potential tech employees. Similarly, a tech startup can use a .TECH domain to be its primary identity that resonates with customers, partners, future employees, investors looking to invest in tech companies and journalists looking to feature tech startups.

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3) Add the tech factor

For a tech startup, a .TECH domain enhances the online charisma and brandability. A .TECH domain establishes that ‘tech’ runs in your startup’s DNA. Glyn Cotton, Founder of Watr.TECH says, “Our .tech domain has helped us show our website visitors that we are dedicated to the technology that sits behind what we do and that our company revolves around technology. And so, it makes a great domain for our company.”

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4) Say hello to organic search rankings

Having the primary keywords like your brand name and your industry clearly specified in your domain name can help you get good search engine rankings. A keyword rich domain name is helpful in getting ‘on topic’ backlinks which in turn adds more SEO juice to your website. New domain extensions give you an opportunity to plug in the most relevant keywords in your domain name. For example, breakinto.tech is a website that helps people ‘break into tech’. Getting backlinks on anchor text ‘break into tech’ will thus indicate to search engines that it is a relevant website for those keywords.

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5) Get access to the Startup League

One of the few things a new startup really needs is the right amount of exposure, which can sometimes come at a high price. The Startup League is a unique initiative offered to promising startups that have websites on any of Radix’s new top-level domain extensions such as .TECH. The program provides you exclusive marketing support in forms of event sponsorships at key tech events and gives you a head-start with spreading the word about your new tech startup.

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So, if you are building the future with your tech startup, choose a .TECH domain to be your online identity. Search your [BrandName].tech on Dynadot now.


Guest Post by Swati Maheshwari, Content Marketing Manager, Radix

Swati Maheshwari leads Content Marketing at Radix, the registry behind some of the most successful new domain extensions such as .TECH, .STORE , .ONLINE , .SPACE, .PRESS, .SITE, .WEBSITE, .FUN and .HOST. Connect with her on Twitter and LinkedIn.

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