Meet .IO: The Domain for Tech Start-Ups
You may not have heard of the British Indian Ocean Territory, but you've probably heard of .IO. .IO is a domain extension that is popular with start-ups. But did you know that it's actually a country code (ccTLD)? The .IO domain has followed in the footsteps of domains like .CO and .ME. All three of these domain extensions are far more popular outside of their home countries - so much so, in fact, that Google has deemed them gccTLDs, meaning they are seen as generic, and not geo-targeted, for searches.
So why is .IO so popular with start-ups? .IO has a couple of things going for it. One, .IO is short; as with all country codes, it has only two characters. Having a short domain extension is great, but you should also have a short - and memorable - domain name. Luckily, .IO also offers registrants more availability, making it more likely that they'll be able to register the domain name they really want. You've probably seen many start-ups with website addresses that add a word to their business name, such as getbusinessname.com. That may be all that's available on .COM, but .IO may offer you the opportunity to drop those extra words and simply register yourbusinessname.io.
.IO also appeals to the technical start-up crowd because it is seen to stand for "input/ouput". Input/output is often shortened to I/O or simply IO. Input/output refers to any operation, program, or device that transfers data to or from a computer. Which means your .IO domain can be the place that you "transfer" your "data" to potential customers by hosting a website about your business and products there.
Still not sure if .IO is the right domain for you? Give it a try by searching for the domain name you're looking for and see if it's available. The .IO domain might just have exactly what you're looking for!
Post by Robyn Norgan