5 Ways To Increase Your Brand's Online Presence

Justin Narayan
Jul 5, 2014

It's no secret that in this day and age, creating an online presence is crucial for small businesses to gain brand awareness. Having your business online opens up a business's door to customers they wouldn't be able to reach otherwise. However, for many small businesses, creating an online brand presence is a tough thing to do because of lack of time, resources, or simply not knowing where to start. Just remember that increasing your brand's online presence will only happen by capturing the attention of your targeted audience. The goal is to build a strong customer base, who will ultimately become the ambassadors for your brand. Below are 5 tips to help your small business increase its online visibility!

1. Get Social

Social media networks like Twitter, Instagram, Pinterest, and Facebook are your best friends when it comes to increasing your online presence. These networks are one the most effective and cost efficient tools to help enhance the visibility of your brand. One of the most important aspects of social media is to be social! Create and publish content regularly that others will enjoy and share with their friends online. It's important to make sure your content is relevant to your industry, brand, and customers in order for your brand recognition to increase. An effective way to increase your brand's visibility on social networks is by using hashtags. Check out our previous article, The Power of Hashtags, to learn how to properly use hashtags and how it can benefit your small business's online presence.

2. Optimize

Creating and maintaining a website is one of the most important branding tools for any business. However, in order for your website to be effective you must optimize! Optimizing a website can be done by adding new and relevant content to your site, updating keywords, adding backlinks, and other techniques which give your web pages a higher ranking on search engines. This is one of the main ways to drive traffic to your website and improve your brand's visibility. Check out our previous blog: How to Optimize Your Website to learn how you can start optimizing your website!

3. Affiliates

One very popular and effective method of marketing for businesses is with affiliate programs. This is the process in which your business would pay one or more affiliates for each sale or customer gained as a direct result of the affiliate's marketing efforts. Your business would have to provide advertisement banners, buttons, or product feeds for the affiliates to use. This can be highly effective if the affiliate advertises your brand specifically to your target audience.

4. Giveaways

Who doesn't like free things? Companies of all sizes have used freebies and giveaways as a marketing tool for decades. Almost any useful item can be used such as pens, t-shirts, or sunglasses with the company's name and logo on it. Having giveaways online provides an incentive for people to follow your business, thus growing your online presence. In addition to offering things like custom t-shirts and sunglasses with your company name and logo, you can also offer coupon codes and product samples as promotional giveaways.

5. Consistency

Ask yourself this question: "What is my business really about?" This will help you develop a branding strategy. Most customers today rely on a company's online presence as a validity test of its credibility in the market, so it's crucial to display a consistent branding strategy across all online channels. It's common for a business to use several channels to reach customers. For example, a business may use its website, several social networks, blogs, forums, and more. Being consistent with your message creates brand recognition and helps reinforce the quality of your brand.

Post By: Justin Narayan

1 comment
Jul 4, 2015 1:50am
Branding is very important especially for e-commerce business. Because building brand online is bit difficult.