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Find the Right Domain Extension: A Guide to TLDs and Pricing

Aleksandra Vukovic
Jul 8, 2024 • 4 min read

When selecting a new TLD (Top-Level Domain), it's essential to consider the purpose of your website first. Whether you're creating a front-facing business site or an e-commerce platform, numerous TLDs can align with your business model. For example, if you’re running a non-profit organization, .ORG is a prime choice as it conveys trust and credibility, while .VIP is perfect for luxury brands. 

With many extensions available, identifying your site's purpose and matching it with an appropriate TLD is a crucial starting point for your decision-making process. The right TLD can enhance your brand's visibility, so let's explore the various types of TLDs and understand their impact on your online presence.


Understanding Different Types of TLDs

A TLD is the last segment on your domain name, following the final dot. There are nearly 1600 TLDs today, so the list of choices is very long. Common examples include .COM, .ORG and .NET come in all sorts of lengths, and each has a different associated meaning. Some of the most popular TLD categories are:

  1. Generic TLDs (gTLDs): These are the most common and include broadly applicable extensions like .COM or .XYZ, as well as industry-specific ones like .SHOP, .PHOTO, or .TV. They’re not geographically based and often have an industry, field, or theme attached to them. 
  2. Country Code TLDs (ccTLDs): These are specific to countries or regions, such as .US for the United States, .UK for the United Kingdom, and .IN for India. ccTLDs are the primary choice for individuals, businesses, and organizations wishing to connect with local customers. A good way to spot a ccTLD is that they’re always only two characters in length. It’s also worth noting that some ccTLDs have usage restrictions, such as requiring a local presence in the country, while others do not, so make sure to learn about these restrictions if you’re looking to register one.
  3. Sponsored TLDs (sTLDs): These are specialized domains restricted to specific organizations or communities. Examples include .EDU for educational institutions and .GOV for government entities.
  4. New gTLDs: In 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) relaxed the requirements for creating new top-level domains, allowing many businesses and organizations to establish their own TLDs, now known as "New Top-level Domains." These recently introduced TLDs, like .DESIGN, .PIZZA, .LUXURY, and .TECH, offer more choices and creativity in domain naming.


Selecting Your Ideal TLD

When selecting the right TLD for your business, consider your website's nature and target audience. Extensions like .BLOG or .ME are ideal for personal blogs, while .MEDIA is perfect for content creators, news, and multimedia platforms. If you're unsure which TLD to choose, try our domain suggestion tool. Simply enter a domain name or keyword, click search, and review the results for available domains with various extensions, prefixes, and suffixes. You can select the options that interest you and get a perfect domain name that fits your brand. An AI - generated domain search utilizes artificial intelligence to generate domain name suggestions based on user-provided keywords and preferences. It analyzes trends, relevance, and availability to recommend the most suitable TLD options. This helps users efficiently find and select the perfect domain for their website, ensuring it aligns with their brand and goals.


Check Domain Availability

If you want to check if your desired domain name is available, use the domain name search on any registrar's website. If your desired domain is available, just go ahead and complete the registration. If not, you can utilize the Whois lookup tool to find the current owner and consider sending an offer to purchase the domain.

You can also consider domain auctions as places where you can discover excellent domains at reasonable prices. It can be very fruitful to invest in a strong domain name despite the price, as it can set up your brand’s foundation for future success. While finding an affordable and suitable domain is crucial, there are also other important factors, such as finding a reputable registrar and good quality of service.


Domain Prices: A Key Consideration

When selecting a domain, it's important to understand domain name prices. Here are some of the most common questions and answers about domain prices:

  • What are typical domain prices? Domain prices vary widely depending on the TLD. Common extensions like .COM generally cost between $10 and $20 per year, while new gTLDs and premium domains can cost significantly more. The registry sets the price of their TLDs, which is the key factor to why there can be so much variance between TLDs.
  • What is included in the domain price? The domain charge includes the registration fee. Some registrars offer discounts for multi-year registrations or promotional rates for the first year. At Dynadot, our prices are transparent and shown without additional fees included.
  • How to check domain prices? After selecting the most attractive TLDs, you should proceed with a price check, as prices can vary between different registrars. If you are looking for a good domain price checker, our advanced domain search allows you to compare the prices of your business names with different TLDs. It shows how much it will cost to register or
  • What are domain renewal prices, and why are they important? Domain renewal prices are the fees charged by registrars to extend the registration of a domain name for an additional period, typically from one to ten years. These prices are important because they ensure continued ownership and functionality of the domain, preventing it from expiring and becoming available for others to purchase. Renewal prices can vary from registrar to registrar, so it's wise to compare options to find the best deal.


Domain prices can vary significantly depending on the TLD, registrar, and additional features. Some registrars offer additional services for free. These can include free domain privacy, DNS management options, email addresses, domain forwarding, and other services, making your purchase even more valuable. 

It's always advisable to register your brand name with top generic TLDs, such as .COM, as well as TLDs related to your business's industry. This helps protect your brand and ensures consistency across various online platforms. Consider opting for bundle or bulk packages offered by some registrars, allowing you to register multiple domain extensions simultaneously (though these can be rare). This approach secures your brand name across different TLDs and can be cost-effective. Dynadot offers three pricing levels—Regular, Bulk, and Super Bulk—based on your spending in the last 365 days. Bulk and Super Bulk provide discounted pricing and other benefits. 

To break down the factors that affect domain price, consider the following:

  • Registrar fees 
  • Type of top-level domain (TLD) and their renewal fees
  • Buying a domain that's already owned, where the previous owner determines the price
  • Purchasing one domain or domains in bulk
  • Transferring a domain to another registrar



Choosing the right domain extension is essential for your website's success. By understanding the different types of TLDs and considering domain prices, you can make a decision that best suits your needs. Remember, your domain is your online identity, so choose wisely to enhance your brand's credibility and reach.

Aleksandra Vukovic
Content Marketing Associate

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