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6 Ways to Drive Relevant, High-quality Organic Traffic On Your Website

Alisha Shibli
Dec 18, 2019
Every user these days is inundated with hundreds of websites claiming to satisfy a single need. The competition to stay on top of the search engine results page is fiercer than ever.

Along with having an innovative, high-quality offering, online entrepreneurs need to have a sound strategy in place to make their brand more visible than their competitors’. After all, what good would a great business do when no one knows about its goodness?

Search engines and social media channels are now capitalizing on this competition by offering paid ad space targetted towards your specific audience. While it is easy, and also necessary, to spend money on Google Adwords and Facebook Ads, one cannot underestimate the crucial importance of organic traffic.

A high volume of organic traffic is the true mark of great content, the most authentic badge of social acceptance, so to speak. According to this 2018 study by MarTech, 70-80% of search engine users are ignoring paid ads and focusing solely on organic search results. It makes sense for businesses to focus their energies on improving their organic presence, and at least 61% of marketers already concur, according to this 2018 study by Hubspot.

Increasing organic traffic, however, can be a lot more challenging than paid traffic. Search engines are forever changing their algorithm to find the best results for the users. What’s trending today may not be trending tomorrow and what was trending five years ago may be trending again. Add to that the wide-ranging preferences of users and it becomes all the more difficult to crack a foolproof formula for organic success.

In spite of these challenges, there is, fortunately, a lot that you can do to drive more traffic to your website without spending a large chunk of your marketing budgets on paid ads, such as the six simple tips discussed below.


Conclusion

Increasing the volume of organic traffic on your website involves the right mix of high-quality content, partnerships with other experts in your space, smart execution of SEO techniques, and the ability to utilize your content to its maximum potential. Eventually, it is all about working hard, but also working smart.




Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.

Comment
1 comment
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