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5 Awesome Tips You Can Use Today to Make Your Business More Referable

Alisha Shibli
Sep 26, 2019
Business referrals are one of the best ways to expand your business, as a huge 84% of people trust recommendations from people they know. As a new business, you must look at every tiny detail to ensure you’re making it easy for your customers to refer you.

Successful entrepreneurs know that customers are the lifeblood of their business and they strive towards actively winning and retaining clients.

Whether you’re a tech business, or offering violin lessons, or a photography course or selling items that can make your garden more beautiful; effective marketing moves can not only draw in new customers but also deepen existing client’s loyalty which can make your business referable.

What’s the benefit of being referable?


Normally, referrals are sent when an existing customer loves what you’re doing or the product/service that you’re offering. When you spend time nurturing existing relationships, they eventually help your business growth.

Basically, a good referral is one of the best compliments a customer can give you. Some more benefits of being referable include:

  • Your customers love you and keep coming back to you
  • You establish a stance of high-quality business ethic
  • You get wonderful reviews on social channels
  • Your business starts to see real growth

How can you make your business more referable?


In your niche alone, there will already be quite a few competitors. Making your company and brand referable will go a long way towards setting yourself apart from the rest. You have to keep up, because there will be another business waiting in the wings, ready to offer a better solution than what you are offering. So, you have to stay relevant, alert, and most importantly, referable.

If your business is not getting enough organic referrals presently, there are ways to increase this by incentivizing users to refer. This can take many forms:

1. Get Feedback


Feedback helps you identify your strengths and weaknesses and work on them to build a stronger business. Ask your customers, how likely are they to refer you to their friends and family?

The reason behind the rating is even more important than the rating itself. Feedback from multiple users will help you identify patterns in responses. These patterns may hint towards something as big as requesting a new service offering, or as minor as adding a new field to a sign-up form.

This is something that can be instantly gauged just by sending out a short mail to your customers, before going into in-depth user interviews (if required). In fact, you can also incentivize this by offering a discount code in exchange for filling a form.

2. Domain name


Wait, really? The answer is yes, definitely!

Imagine this scenario - you’re an eCommerce business that sells handmade leather bags. You have a set of few loyal customers who come to your website and engage with you frequently. Now, if one of these customers was to tell their friends about your business, one of the key details they’ll share will be your domain name. Look at these two domain name and guess which one will be more referable:

  • www.handmade-leatherbagz.com
  • www.handmadeleather.store

Your domain name plays a significant role in making your business more referable. The easier it is to remember, the more it will be shared. One of the ways to get a great domain name is to get it on new domain extensions such as .STORE, .TECH, .ONLINE, .SITE, .SPACE, etc. Since these are meaningful words, they help make your domain name (and business) more relevant and memorable.

3. Direct Referral


You know what they say, “if you want something, simply ask for it.” Request your existing customers to refer you to their peers. Whether they do it or not is totally up to them but there’s no harm in asking. However, when asking them for a referral, you make it worth their while, by providing them with some real value.

Some examples:

  • Refer us to your friends and get a 25% discount on your next order.
  • Refer someone and get a 1-week extension on your free trial period. Share with multiple people and get multiple 1-week extensions for each new person who signs up with your code.
  • Refer someone and get a free add-on (of your choice) to your existing subscription

Just add this as a header to your website when returning customers login, and see how promptly you’ll start to see results.

A company that utilized this well is Dropbox, where they built their business relying mostly on referrals. They incentivized users who referred by giving them more space - which was their primary offering. And it worked.

4. Overdeliver


Underpromise and overdeliver. It creates a much stronger emotional and psychological motivation for a new customer to refer you to their friends.

For example, hand-hold a new customer to your product and how it can benefit them. Spend a few minutes figuring out why they need that particular product and what pain point it addresses. Then put in the effort to help them find the best one for their needs. They’ll remember you went out of your way and they’ll undoubtedly tell their friends about you too.

A frustrated customer is an even better opportunity as they are quite likely to turn into loyalists - if you solve their problem and give them more than they expect. Amazon has done this to great success. For every person online complaining about their slow responses or lack thereof, you’ll find many more saying how Amazon solved a tiny problem for them, and they’ve stuck with the company ever since.

5. Great Content


Content creation and content marketing can help boost referrals. When an existing client comes across valuable information on your company blog, they often share it with their friends and colleagues. They might be looking for someone who offers what you’re providing, and they’ll likely get in touch. It’s a great way to improve organic referrals, and very valuable as you’re gaining a warm prospect.

If you have an ebook or white paper, people will share it with others in the industry, thus spreading your company’s brand and reputation. Plus, repeated exposure to your business name will also create a positive impression on prospects.

This is a long game, but you can start today by adding sharing link options to the top and bottom of your existing blog posts, and a simple CTA encouraging readers to share the article.

Conclusion


Making your business referable is a long and arduous journey that reaps sweet, sweet fruits in the end. By providing consistent value and maintaining good relationships with your existing customer base, you can encourage them to refer you to their friends.



Alisha Shibli is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.

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