7 Marketing Channels You Need to Try in 2019

Alisha Shibli
Aug 13, 2019
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

Steuart Henderson Britt, author of ‘Marketing Management and Administrative Action’ hits the bulls’ eye here with the truth of ‘real’ marketing.

Most entrepreneurs and marketers confuse successful marketing with the size of their budgets. However, with modern marketing, big bucks do not guarantee increased sales and returns. Even a modest budget can reap the highest sales and ROI when focused in the right direction and invested in the correct channels.

A budget of a few thousand dollars or a hundred thousand dollars will be the same if you do not derive the maximum value out of every dollar spent.

What is a marketing channel?

As per the economic definition, “A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer”.

Here, the result is clearly defined – to get the products to the consumer. What remains ambiguous is what channels to use for these marketing efforts? Which marketing channel(s) meet your business needs precisely and give you the highest return on both your ad spend and your time?

Marketing is rapidly evolving with time. Therefore, it is always imperative to keep analyzing which platforms work best for you. Listed below are 7 great marketing channels you need to try in 2019.

In conclusion

So we wrap up our discussion today with these seven marketing channels. Just because a marketing channel did not make it to our list does not imply that it’s not effective. Even today, billboards on streets and highways work the best for some companies.

With an increased number of online marketing platforms, your overall online presence is also more connected than ever before. All your platforms are connected by threads like a big spider web. None of it stands in complete isolation. There are plugins available to add social sharing bars to your website and PPC & email marketing target customers who have recently visited your website.

Go ahead and try all or some of these channels till you find the perfect ‘marketing-mix’ that suits and meets all your needs.

Alisha Shibli is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.

1 comment
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