.STORE & The Trend Toward E-commerce

Shelby Fischer
Jun 13, 2016

The world of e-commerce is growing and it's growing fast. Forrester predicts that by 2018 online sales will exceed $414 billion. The internet offers an enormous marketplace connecting billions of people to millions of goods and services. Whether you own a multinational corporation, a small business, or you just want to sell the stuff sitting in your garage collecting dust, there's no better way to get in on the action than by registering your own .STORE domain today. Now through 8/14/16 you can even get this hot new domain on sale for just $14.99 for the first year. .STORE distinguishes your site as a location customers can make purchases. It also authenticates your page as a location customers can buy products or services. To show just how significantly the trend towards the online market has increased, we've decided to research 3 companies that began as online retailers.

1. Bonobos


This high end men's fashions shop began strictly online. But as their success began to grow, they recently opened a few shops and even began working on developing a partnership with Nordstrom. However, even with all their success, they still don't normally sell clothes in their new brick and mortar stores. Instead, customers come in to the stores called "Guideshops" strictly for measurements and to try on new styles. They are then directed by a "Bonobos Guide" back to the Bonobos website where they can make purchases based on their unique sizing information emailed to them by a Bonobos Guide. A .STORE would be very beneficial for a company such as Bonobos that primarily does most of their business online.

2. Warby Parker


This eyewear giant came from humble beginnings in 2010 with a $2500 seed investment. They started almost exclusively online, directly selling custom glasses to customers and avoiding the typical 15-20% markup most glasses retailers incorporate. In 2015, the company was valued at over a billion dollars. Recently, Warby Parker opened their headquarters in New York City, where they manage operations and create new designs. Another cool fact is that for every pair of glasses purchased, Warby Parker donates a pair to the non-profit organization VisionSpring, which helps provide glasses for those in need around the world!

3. JustFab


This online subscription fashion retailer offers a personalized shopping experience based on member's fashion preferences. Members fill out a survey and based on the survey a personal stylist directs customers to choices they may like.The online store has been a major hit, and it reflects in their membership numbers. As of January 2013, they had over 10 million members and were still growing!

The power the internet has to connect buyers and sellers across the world is unparalleled. These three companies all began online and are now thriving successful businesses. There's no better way to start the business you've always dreamed of, or take the business you've already started to the next level then by registering your .STORE domain today!

Sale ends 8/14/16 23:59 PDT, applies to only the 1st year of registration, and is not a flat rate.

Post by Shelby Fischer