How Search Engines 'Grade' Your Website

Justin Narayan
Jul 9, 2014

Ever wonder how search engines grade your website? There are many theories on how Google, Yahoo, and Bing algorithms work; however no one really knows all the factors that go into ranking a website. We do know that a variety of factors contribute to your website's ranking, but the way it's calculated is a very complicated process. The best way to think about it is by comparing your website to a term paper. Search engines look for a number of key components when grading your website, just like a professor would when grading a term paper. Below we provide the key components you need to know to get an excellent grade on your website!


The start of any great term paper is a great introduction, and the same goes for your homepage! Your website's homepage is like your paper's introduction. You want to use your homepage to draw customers in with unique and original content, along with providing them with tools to get detailed information about your products or services like the index of a report would. This can be done by building links to product/service pages, having an easy navigation toolbar, or by simply providing a way for viewers to contact you. This is where the search engine gets an idea of what your website is about.


The body of a paper is one of the most crucial and detailed sections, much like the interior pages of your website, which offer more detailed information about your products or services. These pages are extremely crucial to your website because it's where the search engine receives specific information on what you do and how you do it, which determines what grade you get and how well your site will be ranked.


As you know, the conclusion is where you summarize the key points of a paper, but for your website this is where you provide a call to action by offering an add to cart button, buy it now feature, or your business's contact information. Search engines like when sites have a call to action and in-turn will give you a better grade for giving viewers the ability to gain more information by dealing directly with the business.


Citations are extremely important to your paper and website alike! Citations on a report are equivalent to backlinks on a website; both are used as a reference and provide credibility and relevance to your content. For example, search engines will analyze and grade the quality of the backlinks you are using on your site. If the backlinks you use do not relate to your content or provide low quality information, your grade may suffer and can result in a lower ranking on search engines. Make sure your backlinks are credible, relevant, and accurate!


After you are done writing, the next step is to get your paper published so you can show off your work! Having others reference your term paper is similar to having people share your web pages on social media, forums, and other online discussions. The more buzz you are able to create with your website, the more interested search engines will become. The way a professor grades certain pieces of a paper is similar to how a search engine analyzes and grades certain pages of your website. So, make sure to include the components listed above to help you get an excellent grade on your website! Learn how to add Google Authorship to your website, which will help make your web pages stick out on search pages and can lead to more traffic to your site!

Post By: Justin Narayan

Aug 23, 2014 2:55am
hehe, very funny :)
1 Reply
Aug 28, 2014 11:17am