Are Backlinks Losing Their SEO Importance?

Dynadot
May 24, 2014

Are backlinks a major part of your SEO strategy? If so, it may be time to reconsider. Google’s head of search spam, Matt Cutts, said in a recent video which is posted below, that backlinks will become less important over time and less of a ranking factor in the near future. Google is investing heavily into better understanding 'natural language', so it can focus more on what a user is saying rather than using keywords and tags alone. A few months ago, Cutts noted that they have experimented with an internal version of Google that does not use links as a signal, but stated that the “quality [of the search] was so much worse” than a search with backlinks. So at the moment, quality backlinks are still important for ranking and probably won’t ever entirely go away, but the methods used to rank a page or site may change in the near future.

Cutts made it clear that knowing the author of the article will be a big factor in determining authority. So, if you haven’t done so already, we strongly encourage adding authorship to your blog or website. Attributes that will be looked at when determining ranking sites and pages will be cues from citations, like unlinked mentions, along with user behavior, such as visit duration and bounce rate. Once Google is able to better understand the actual meaning of a piece of content, as well as who wrote it, there will likely be less emphasis on links.

So, the million dollar question is do you need to rethink your SEO strategy? Not right now, but be ready for changes in the coming years. As backlinks become less important, other elements of your SEO will become more important. Check out our previous blog: How to Optimize Your Website to help you stay ahead of the game and get you started in thinking about the other elements of your SEO plan!




Post By: Justin Narayan

Comment
2 comments
mk-ultra
Aug 22, 2014 7:25pm
Google did this to themselves, and now their turning it back as if there are "evil users" abusing this... Result: Keyword based websites, and hordes of russian malware sites on every keyword out of the dictionary, and the ones that have to pay for this, is the simple consumer. Meanwhile: The big boys with the $$$'s buy themselves into google with adwords etc. Example: http://whitenoise.gizmodo.com/this-is-why-my-coworkers-keep-getting-malware-lately-1502285729 Everyone loves g**gle so such, i think there overrated MK-Ultra wouldnt use this nickname without things like this: http://en.wikipedia.org/wiki/PRISM_(surveillance_program)
Ryan
Nov 21, 2014 3:33am
I have used this method along with Wordpress blogs to generate a network of backlinks and drive my main site to the top of search engines. Example my wordpress site: http://yahoomailreview.wordpress.com - I use this to drive backlinks to my money sites like: http://www.nomorebsreviews.com - to get both of them to the top of google for my keywords. It works extremely well and is fool-proof. Anyone interested in getting top rankings message me - I am coaching clients on getting on top of google quickly and easily.