How to Start Blogging for Your Business

Jul 8, 2013

If you have a business, you should consider starting a blog. A blog can be a great addition to your business website - it can provide more traffic to your website, strengthen your customer relationships, and set you apart from competitors. Blogging is a great way to inform your customers about your products and services, as well as provide them with tips and information related to your industry.

That might sound great, but where do you start? Check out these five easy tips to get started:

Pick a Theme and Stick to It

Whether you want to be the first to break your industry's news or share creative ways to use your product - pick a focus for your blog and write the majority of the content centered around that focus. If you provide quality content people will come to rely on you for good and timely information. It also helps when coming up with topic ideas because you will already have a basic outline to fulfill.

Keep the Tone Light

You blog is a great opportunity to show your company's personality. Your writer should write in a style that fits both them and the company. Remember that your blog is used to relate to your customers, so make sure it doesn't sound like a computer wrote it!

Invite Your Customers to Share Their Thoughts

Make your blog a place to engage your customers by inviting them to share their ideas and thoughts in the comment section and even write guest posts for you. What better way for customers to give you feedback or share their own success stories with your company than with an direct interaction with you?

Blog Regularly

If you blog regularly people will be more apt to see posts that interest them. Keep in mind that it will take time to build your following. Not every post will get tons of clicks and interactions from customers. Play around with different topics as well as the time you post to see what works best for you and your customers.


Don't worry, when you first start blogging you may not get a lot of feedback from your customers. Stay persistent and you will soon see the positive influence your blog can have on your business.

If you're looking to start blogging for your small business, consider getting a .ME domain. .ME is the home of bloggers and it's a great compliment to a main website on another domain extension. You should own your domain name in .ME to protect your brand anyway, so you might as well put it to work! .ME is on sale for only $8.99 now through 9/30/13 23:59 UTC. But, don't wait for the last minute to jump on this great deal! You wouldn't let your customers wait too long for something great in store, make it the same way online!

This post is written by Dara, who regularly blogs for Dynadot!