SEO Tips from MozCon
Learning Not to Fear Penguins & Pandas
Last week, Team Dynadot sent it's marketing team to SEOmoz's annual MozCon event. If you aren't familiar with SEOmoz*, they specialize in search engine optimization (SEO) software, tools, and tutorials. You can check out their website at moz.com for more information. MozCon is an annual gathering of their community of SEOs. The event features industry-leading speakers from SEOmoz, SEER Interactive, Distilled, and more. There was a lot of great information from the many speakers, but there are a few things that stuck out for us and we wanted to share them with you, our awesome customers:
Google is constantly updating their algorithm. Although most of us have heard of the now infamous Penguin and Panda (pictured above), many more changes have been projected. Officially, there have been just 20 named updates between 2003-2012. However, Google's CEO Eric Schmidt testified that there were 516 changes to their algorithm in 2010 alone (see more information on how Google tests algorithm changes from Schmidt's testimony). You can find a history of Google's algorithm changes on SEOmoz's website. You can also follow the "Google weather forecast" on SEOmoz's beta site mozcast.com to stay up on the algorithm's constant changes. Remember that search engines such as Google and Bing are updating their algorithms for a reason – to bring relevant topics to the top of search results. Although links may still rule the algorithms for now, creating marketable content is becoming much more key in successful SEO.
In the words of speaker Wil Reynolds, you need to do some "real company shit!" Don't ignore your community – your community includes your brand advocates and you need to engage with them. It also includes your biggest critics and reaching out to them can be the best way to change their mind about you. You need to create relationships with your customers based on something more than just selling. For example, you can get involved in your industry by participating in online forums – be the expert in your industry by simply answering questions that people have. You should also get involved in social media. Building followers is the new link building and social media is a great place to build your community and get your community to share your content. Creating these types of relationships is a great way to drive link building. You just need to put some effort into it and think long term for your strategy. The results won't be instant, but stick with it!
Here at Dynadot we feel lucky to have such a great community of awesome customers! And stay tuned as we are in the process of improving the community section of our website to make your Dynadot experience even better!
See pictures of Team Dynadot at MozCon in our "MozCon 2012" album on Dynadot's Facebook page.
*SEOmoz is now Moz
This post was written by Robyn Norgan, who was excited to see that her quote about MozCon's awesomeness was chosen to be featured on SEOmoz's 2012 MozCon Video Bundle website and email!