Benefits of Having a Blog
Does your brand or business run a blog? There are many benefits of having a blog, and registering your brand or business on a .BLOG can be pretty great too. Here are just a few reasons that blogging is important for your brand or business:
1. Creates brand awareness
Blogging gives you the opportunity to build your brand and showcase what your business is all about. You can write blogs about the products and services you offer, announce important updates and news, humanize your brand by sharing your company culture, provide meaningful thoughts about a specific topic in your industry, encourage discussions, and much more. Blogging helps strengthen your online identity and lets existing customers, and new or prospective customers, know that you’re a credible and trustworthy business with a solid reputation.
2. Drives traffic to your website
When you write well-curated, meaningful blog content for your website, it can help with your search rankings and get more traffic to your website. More visitors can lead to an increase in leads, and an increase in leads can result in more conversions to help grow your business. Blogs can not only generate leads for you today, they can continue to drive traffic to your website for days, weeks, months, or even years after you publish them.
3. Can be recycled or repurposed
Another positive reason to have a blog for your website is the content can be repurposed on social media. You can take the key highlights of a blog and share them on your social media channels, create infographics, video clips, and so on. Repurposing on social media allows your followers to share with their friends and other communities, which in turn, builds your brand and drives traffic to your website.
Running a blog for your website is perfect to help grow your business and if you want to give people easy access to your blogs, you can register your brand or business name on a .BLOG domain name. For example, here at Dynadot we registered Dynadot.blog that redirects to our blog page. It’s easier to promote our blog with a memorable domain extension like .BLOG, especially because it tells everyone exactly what that page will give them access to—straight to the point.
If you haven’t started a blog yet, it’s not too late to launch one. You may even find a premium .BLOG domain on sale that is perfect for your brand or business. First-year premium .BLOG domain registrations are 75% off until March 31, 2022 23:59 UTC. No coupon is needed; price is already reflected on our website.
Get started with your .BLOG domain today and start sharing great content to boost your brand identity!