4 Approaches to Profitable Domain Investing

Guest Post By Emily Shea

Investing in a domain name can be a big decision. Since the value of a particular domain is often subjective to both the buyer and the seller, it is important that both sides are considered. The time spent understanding the value will help you become confident in your domaining knowledge, and give a stronger ability to make the right investments at the right time.

Conduct Your Own Research

Whether you are a domain expert or novice, familiarizing yourself with the domain industry can be extremely beneficial when it comes to domain investing. Being up to date on relevant blogs, upcoming conferences, and current industry events will help to keep you informed about popular domaining trends, as well as provide the assurance you need to choose between a strong domain investment and a weak one.

Take Advantage of Current Trends

In addition to industry news, you’ll want to keep an eye out for other general news trends. When a particular topic or happening becomes popular in the news people are always interested in learning more information. News trends often result in spikes in search results and offer instant traffic potential for domain investments on related domains.

Find a Niche Market

Whether you plan to develop the domain you’ve invested in, or resell it to make a profit, you’ll want to search for a domain investment that offers a competitive advantage. By venturing into a new niche market, you have the opportunity to differentiate yourself from others and start ahead of the game with an innovative and fresh domain name.

Determine Search Value

One of the most crucial elements of a profitable domain investment is determining the search value of your prospective domain. By utilizing keyword tools, such as Google AdWords, you can ballpark the search volume potential for any domain. This is particularly important for SEO purposes, since you’ll want your domain to have a good standing for visibility purposes.


Emily Shea is the Director of Product Marketing at Afternic, the world’s largest domain marketplace, offering millions of currently registered domains for sale through leading registrars worldwide. Follow Afternic on Twitter or Facebook.